Consulting
MOG Media
MOG Media is a product-led SEO consultancy for organizations operating complex websites.
Problem: Most SEO problems are not caused by a shortage of recommendations. They persist because work is poorly prioritized, specifications are difficult to implement and results are not connected to what shipped.
Who it is for: SEO, product, engineering and growth teams responsible for large, template-driven or frequently changing websites.
Martin’s role: Founder and principal consultant.
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SEO platform
Metricular
Metricular is an SEO platform for discovering, prioritizing, shipping and validating work.
Problem: Traditional SEO tools produce lists and dashboards. Metricular is built around the workflow from finding an issue to documenting a fix, creating a ticket and measuring what happened after release.
Who it is for: SEO practitioners, consultants and internal teams that need technical crawling, Search Console analysis, content workflows and implementation support in one system.
Martin’s role: Founder and product lead.
“Enterprise SEO isn’t a mystery, it isn’t voodoo, it’s implementing dependable Process in Engineering and Content functions.”
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Scaled content production
Curated Content
Curated Content provides scaled content production.
Problem: Organizations often need content at a scale that manual one-page-at-a-time production cannot support, but pure volume without structured inputs and editorial controls produces low-value work.
Who it is for: Organizations with repeatable content needs, structured data, large taxonomies, location/category inventories or other legitimate reasons to produce and maintain content at volume.
Martin’s role: Founder.
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SEO conference
BarbadosSEO
BarbadosSEO is an advanced SEO and digital marketing conference based in Barbados.
Problem: Many industry events repeat surface-level material and leave little room for useful peer discussion. BarbadosSEO was created to combine experienced speakers, advanced subject matter and the kind of time together that produces genuine professional relationships.
Who it is for: Experienced search practitioners, in-house leaders, consultants, founders and people working across digital marketing.
Martin’s role: Founder and organizer.
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