Enterprise SEO Professional with 25 years Experience
Martin has worked in organic digital marketing since the late 1990s, focused entirely on SEO since 2002. Over that time he has run small affiliate sites, managed some of the largest SEO teams in the world, handled billions of dollars in revenue & everything in-between
👈 Lets have a chat about your marketing mix!
Why Work with Martin MacDonald
One of the Worlds most Experienced SEOs
From building small affiliate sites through to managing teams at Expedia, Orbitz and Omnicom, Martin has seen challenges big and small over more than two decades.
Deep Level Vertical Understanding
Having run global teams in Travel, Tourism, Gambling, Insurance and other industries, Martin has a deep level of experience across some of the largest online sectors.
Broad Industry Experience
Recognized as a global expert in technical SEO, scaled content production, and custom SEO tooling for large scale enterprise application.
Efficient Results, Fast
Having spent 17 years in-house, and 7 years ‘agency side’ Martin understands the need for dependable, defensible results at an enterprise level, fast.
How To Work with Martin:
Technical SEO, Growth Consultancy, Team Planning, Martin has been there and done it before:
1. Get in Touch via the Contact Form on this site
Fill out a simple form outlining your specific concerns, issues or goals.
2. Discussion on Goals & Targets
Have a 30 minute meeting with Martin to discuss your enterprise goals and targets to investigate if this is the right fit for you.
3. Initial Audit Recommendations
If the fit is correct, Martin will analyze your web presence and provide some specific recommendations. Your capacity to implement these changes will guide how long any engagement should last.
4. Long Term Reporting and Analytics
Throughout every engagement, full reporting and analytics is provided on a per JIRA ticket level allowing you to fully map your ROI on organic search investment.
Testimonials
Martin redefines the term “subject matter expert”. He is extremely knowledgeable and experienced in the filed of search engine marketing; inspirational with a remarkable can-do attitude. Martin is energetic, hands-on with a strong take-charge attitude. He is a hard worker and one of the best client-facing professionals I have met. It is a true pleasure and honor to work alongside Martin.
Benoit Jolin
Senior Vice President, Expedia
I worked for Martin for >2 years and during that time he proved to be an exceptionally skilled SEO and very tech savvy all round search manager. Apart from being a top guy, Martin’s got a unique skill set and with his extensive experience in digital he’d make a fantastic asset to any company.
Bob Meijer
Head of Data, Measurement & Analytics, Google
Martin is a SEO professional with the ability to translate jargon into clear business value for companies. Based on his experience from client, agency and consultant Martin can take a business challenge and deliver a solution fast. Really enjoyed working with Martin on projects for major e-commerce companies.
Richard Hollidge
Head of EMEA Online Retail, Apple
Martin is a true force of nature. A whirlwind of energy & smarts, he is possibly one of the most knowledgeable people you’ll ever meet on all things SEO/Inbound. With a great entrepreneurial spirit, he’s a mine of ideas and inspiration and he taught me bucketloads. Oh, and customers LOVE him! It was a true privilege to bring Martin in, and I’d hire him again in a heartbeat.
John Watton
Marketing Director, Adobe
Martin’s one of the top operators in the organic search marketing sphere. I’ve been consistently impressed by his knowledge, creativity and ability to apply himself to generate impressive returns. He’s also a terrific presenter.
Rand Fishkin
Founder, Sparktoro, Moz
I’ve worked with Martin in a couple of projects and found him to be one of the most resourceful SEOs I’ve ever had the pleasure of working with. Next to that he’s an awesome guy to hang out with, doubling the total pleasure!
Joost de Valk
Founder, Yoast, Emilia Capital
“Enterprise SEO isn’t a mystery, it isn’t voodoo, it’s implementing dependable Process in Engineering and Content functions.”
Martin MacDonald
CEO
Find Martin on Social Media:
Interested in organic marketing? Martin’s social profiles should be in your lists!