The Early Days: 1998-2006
Having started developing websites as a teenager in the 1990s, and marketing them not long after, I’m lucky to have worked in a vibrant and developing industry since inception.
Sometime around 2001 I started working full time online, marketing my own websites which at the time centered around online gaming, culminating in 2003 when I launched my own Poker and Casino site, under the MOGmedia brand.
This experience in the early days of Google proved invaluable, and over the next six or seven years I diversified into community sites, building plugins for new CMSs such as WordPress and vBulletin, ultimately using them to assemble a huge network of sites for content distribution and link placement.
Climbing the Corporate Ladder:
In 2007 after relocating to London, I moved from working for myself, to running paid and organic search for Seatwave, a UK based European ticketing company (since acquired by TicketMaster).
This experience was transformational, and over the following 10 years, I gradually progressed through the ranks including such roles as Head of SEO for all UK Omnicom agencies, Inbound Marketing Director at Expedia EAN, Global Head of SEO for the Orbitz Group (at the time the world’s second largest OTA), to Head of SEO for Expedia’s global regional brands.
Working across a diverse series of companies, afforded me the opportunity to grow professionally while experiencing business at previously unimaginable scale – dealing with teams of hundreds of Product Specialists and Engineers, to managing teams of dozens of SEOs around the world.
Restarting the MOGmedia brand:
In late 2017, after one too many Expedia acquisitions and reorganizations, I took the plunge into working solo again starting a Silicon Valley based digital marketing consultancy.
Initially dealing with travel companies almost exclusively, this quickly diversified into working with some of the largest brands in the world where they had specific, hard to solve complex digital marketing problems – relying on my long history and unique experience in Technical SEO.
During the summer of 2020, I took the opportunity to leave the US for a protracted period, simultaneously maintaining my consultancy business from the Caribbean with clients in the US and Europe. During this period I’ll be cutting down on international travel for obvious reasons.
2020 and Beyond:
Most recently I’ve focussed my business on dealing with 2 or 3 corporations simultaneously on long term contracts, effectively working as a virtual VP of Search.
In doing so, I’ve amassed experience working with pretty much every known SEO tool provider – some of my clients spend over a million dollars annually on crawler tools, and hundreds of thousands of dollars annually on rank tracking and other related costs.
This has lead me organically to building a suite of technical SEO processes for scale and specialist tools, to enable market leading analysis of both websites technical deficiencies and identifying opportunity at unparalleled scale.