M
Martin MacDonald
Enterprise Product-Led SEO

Enterprise SEO Professional with 25 years Experience

SEO practitioner since the early web. Operator, speaker, occasional troublemaker.

Hi There! I’m Martin MacDonald

Over my career I’ve developed a reputation as one of the top SEO’s globally, and lead marketing efforts for companies such as Expedia, Orbitz, Omnicom and others.

In addition to scaled technical SEO, I have also been head of Content, Social Media, email marketing and lead landing page Product for multiple Fortune 500’s.

You can check my CV for full industry experience on my LinkedIn profile, although X-twitter may be a better platform to follow my industry commentary and updates on: @searchmartin

After founding my own digital marketing consultancy in July 2017, I’m grateful to have earned  independence from corporate structures, and left the San Francisco Bay Area for a new life in Barbados.  

While I still run my enterprise SEO consultancy, I also launched the first AI driven SEO crawler, and operate multiple SaaS products focused on technical SEO and Content Marketing.

I also run the Caribbean’s largest SEO conference, BarbadosSEO.  We run bi-monthly local meetups, and an annual international SEO conference held in November.

Testimonials

Martin redefines the term "subject matter expert". He is extremely knowledgeable and experienced in the filed of search engine marketing; inspirational with a remarkable can-do attitude. Martin is energetic, hands-on with a strong take-charge attitude. He is a hard worker and one of the best client-facing professionals I have met. It is a true pleasure and honor to work alongside Martin.

Benoit Jolin Senior Vice President Expedia logo Expedia

I worked for Martin for >2 years and during that time he proved to be an exceptionally skilled SEO and very tech savvy all round search manager. Apart from being a top guy, Martin's got a unique skill set and with his extensive experience in digital he'd make a fantastic asset to any company.

Bob Meijer Head of Data Measurement & Analytics Google logo Google

Martin is a SEO professional with the ability to translate jargon into clear business value for companies. Based on his experience from client, agency and consultant Martin can take a business challenge and deliver a solution fast. Really enjoyed working with Martin on projects for major e-commerce companies.

Richard Hollidge Head of EMEA Online Retail Apple logo Apple

Martin is a true force of nature. A whirlwind of energy & smarts, he is possibly one of the most knowledgeable people you'll ever meet on all things SEO/Inbound. With a great entrepreneurial spirit, he's a mine of ideas and inspiration and he taught me bucketloads. Oh, and customers LOVE him! It was a true privilege to bring Martin in, and I'd hire him again in a heartbeat.

John Watton Marketing Director Adobe logo Adobe

Martin's one of the top operators in the organic search marketing sphere. I've been consistently impressed by his knowledge, creativity and ability to apply himself to generate impressive returns. He's also a terrific presenter.

Rand Fishkin Founder Sparktoro logo Sparktoro Moz logo Moz

I've worked with Martin in a couple of projects and found him to be one of the most resourceful SEOs I've ever had the pleasure of working with. Next to that he's an awesome guy to hang out with, doubling the total pleasure!

Joost de Valk Founder Yoast logo Yoast Emilia Capital logo Emilia Capital

“Enterprise SEO isn’t a mystery, it isn’t voodoo, it’s implementing dependable Process in Engineering and Content functions.”

Martin MacDonald — CEO