Speaker bio and media assets

50-word bio

Martin MacDonald is a software founder and enterprise SEO operator with more than 25 years in search. He founded MOG Media, Metricular, Curated Content and BarbadosSEO, following senior search and digital marketing roles across Seatwave, Omnicom, Orbitz and Expedia.

100-word bio

Martin MacDonald is a software founder, enterprise SEO operator and international speaker with more than 25 years in search. He has built and marketed websites since the early web and later held senior search and digital marketing roles across Seatwave, Omnicom, Orbitz and Expedia. Today he is the founder of MOG Media, a product-led SEO consultancy; Metricular, an SEO platform; Curated Content, a scaled content production company; and BarbadosSEO, an advanced search and digital marketing conference. Martin speaks about enterprise SEO, product and engineering systems, technical search, content at scale and the evolution of the search industry.

200-word bio

Martin MacDonald is a software founder, enterprise SEO operator and international speaker with more than 25 years of experience in search and digital marketing.

He began building websites as a teenager in the 1990s and moved into full-time organic acquisition in 2001. After operating his own publishing and affiliate businesses, Martin joined Seatwave in 2007 and went on to hold senior search and digital marketing roles across Omnicom, the Expedia Affiliate Network, Orbitz and Expedia’s international brands. His work has covered technical SEO, content, product, engineering, partner marketing and the challenges of running search across complex global organizations.

Today Martin is the founder of four companies: MOG Media, a product-led SEO consultancy; Metricular, an SEO platform for finding, prioritizing, shipping and validating fixes; Curated Content, focused on scaled content production; and BarbadosSEO, an advanced search and digital marketing conference based in the Caribbean.

Martin speaks about enterprise SEO as an operating system, connecting releases to measurable outcomes, building responsible content systems at scale and what the industry’s history can teach us about its future. He lives in Barbados and works internationally.